By Michael Say | 10+ years as Chief Marketing Officer | Senior Marketing Strategist, M’ai Digital
A senior marketer — backed by AI tools you don’t have to buy — embedded in your business to think, plan and execute your marketing while you focus on running it.
A part-time marketing manager is a senior marketing professional who works with your business on a flexible, retained basis — building your strategy and executing your marketing campaigns — without the cost, CPF obligations and commitment of a full-time hire.
In Singapore, a full-time Marketing Manager commands SGD $4,000 to $7,000 per month. A part-time marketing manager gives you the same level of senior expertise at a fraction of that cost, scaled to your actual needs.
It is best suited for SMEs with under 30 staff that need marketing strategy and execution but cannot yet justify a full-time headcount.
Most small and medium businesses in Singapore reach a point where posting on social media and boosting ads is no longer enough — but hiring a full-time Marketing Manager at SGD $4,000 to $7,000 per month is not yet justifiable.
A part-time marketing manager from M’ai Digital sits in the middle. You get a senior marketing professional who understands your business, builds your strategy, and runs your marketing — without the headcount, the CPF contributions, the annual leave, or the recruitment fees.
The scope is entirely flexible. You decide what you need — and we build the engagement around that.
Full audit, strategy and marketing plan — complete in Month 1
You decide the scope — scale up or down as your business changes
One senior strategist — not a rotating team of juniors
From financial services and healthcare to F&B, retail and tech
With AI tools like ChatGPT, Perplexity, Google AI and a growing suite of marketing automation platforms, many businesses now wonder if they still need a marketing team at all. The honest answer: you probably don’t need a large one any more.
AI can write, design, research and even optimise. But AI cannot make strategic decisions, interpret your business context, or know which direction to go in. It needs someone who understands your market, your competitors, your customers — and your goals.
The May 2026 Google Core Update made this even clearer. Google now rewards content written by named, experienced people — not content that is clearly AI-generated without human expertise and direction. E-E-A-T (Experience, Expertise, Authoritativeness, Trust) is now a central ranking signal. Businesses that use AI tools without human strategic oversight are finding their search visibility declining.
At M’ai Digital, we already use the full suite of AI marketing tools — so you don’t have to buy any. We use AI to accelerate content production, keyword research, competitive analysis, performance reporting and more. Then we apply human expertise to turn AI-generated data into strategy that actually works for your business.
Whether we act as your marketing manager — setting strategy and executing campaigns — or as an assistant to your existing marketing manager — providing direction, analysis and specialist execution — you get the best of both: AI speed and human judgement.
Every engagement starts with an honest audit. We look at everything — your website, your current campaigns, your analytics, your competitors and your budget. We then build a marketing plan based on numbers and facts, not assumptions.
Digital marketing audit
Website, SEO health, ad accounts, social media pages, analytics data and competitor landscape
- Every engagement
6-month marketing plan
Data-driven plan with channel recommendations, budget allocation, KPI framework and realistic targets
- Every engagement
Channel strategy
Which platforms to focus on and why — based on your audience, goals and budget
- Every engagement
SEO
On-page optimisation, content strategy, keyword targeting, technical SEO fixes
- As agreed
Google Ads (SEM)
Campaign setup, management and ongoing optimisation
- As agreed
Social media marketing
Content calendar, captions, scheduling, community management and paid social
- As agreed
Content creation
Blogs, landing pages, email campaigns — AI-assisted and human-edited
- As agreed
AI SEO / GEO
Optimising content to be cited by ChatGPT, Perplexity, Google AI Overview and Gemini
- As agreed
AI tools included
Full AI marketing stack — content tools, keyword research, performance analysis — at no extra cost
- Every engagement
Monthly reporting
Plain-English report — every metric that matters, results against agreed KPIs
- Every engagement
| Area | What’s Included | Included? |
|---|---|---|
| Digital marketing audit | Website, SEO health, ad accounts, social media pages, analytics data and competitor landscape | ✔ Every engagement |
| 6-month marketing plan | Data-driven plan with channel recommendations, budget allocation, KPI framework and realistic targets | ✔ Every engagement |
| Channel strategy | Which platforms to focus on and why — based on your audience, goals and budget | ✔ Every engagement |
| SEO | On-page optimisation, content strategy, keyword targeting, technical SEO fixes | ✔ As agreed |
| Google Ads (SEM) | Campaign setup, management and ongoing optimisation | ✔ As agreed |
| Social media marketing | Content calendar, captions, scheduling, community management and paid social | ✔ As agreed |
| Content creation | Blogs, landing pages, email campaigns — AI-assisted and human-edited | ✔ As agreed |
| AI SEO / GEO | Optimising content to be cited by ChatGPT, Perplexity, Google AI Overview and Gemini | ✔ As agreed |
| AI tools included | Full AI marketing stack — content tools, keyword research, performance analysis — at no extra cost | ✔ Every engagement |
| Monthly reporting | Plain-English report — every metric that matters, results against agreed KPIs | ✔ Every engagement |
- This is right for you if…
- This is not right for you if…
You are an SME with under 30 staff and no in-house marketing person
You already have a strong in-house marketing team — you may need a Fractional CMO instead
You know you need to invest in marketing but do not know where to start
You are looking for the cheapest possible option — we prioritise quality and results
You have tried running campaigns yourself but results have been inconsistent
You want someone purely to execute without any strategic input
You cannot justify a full-time hire yet but need more than a freelancer
You need board-level marketing leadership and stakeholder reporting
You want marketing strategy AND execution from one senior person
You have 30+ staff and a structured marketing department
You have a small marketing team and need additional support, direction and senior oversight — without hiring another staff member
–
| ✔ This is right for you if… | ✖ This is not right for you if… |
|---|---|
| You are an SME with under 30 staff and no in-house marketing person | You already have a strong in-house marketing team — you may need a Fractional CMO instead |
| You know you need to invest in marketing but do not know where to start | You are looking for the cheapest possible option — we prioritise quality and results |
| You have tried running campaigns yourself but results have been inconsistent | You want someone purely to execute without any strategic input |
| You cannot justify a full-time hire yet but need more than a freelancer | You need board-level marketing leadership and stakeholder reporting |
| You want marketing strategy AND execution from one senior person | You have 30+ staff and a structured marketing department |
| You have a small marketing team and need additional support, direction and senior oversight — without hiring another staff member | — |
We audit your entire digital presence — website, SEO health, ad accounts, social media pages, analytics data and competitor landscape. We build a 6-month marketing plan with clear priorities, channel recommendations and realistic targets.
We begin executing against the plan. Campaigns go live. Content is produced. Quick wins are identified and actioned. You see exactly what we are working on and why.
We review what is working, cut what is not, and adjust the plan based on real data. Every month you receive a plain-English report showing results against targets.
You decide what stays in scope, what changes, and what we focus on next. No rigid contracts. No surprise costs. Just honest marketing that moves your business forward.
Who is it for
SMEs — typically under 30 staff, founder-led, no marketing team
Mid-size companies — 30 to 200 staff, existing team or agencies in place
Primary role
Embedded marketer — thinks AND does
Strategic leader — directs and advises
Strategy
Sets basic strategy and executes it
Owns full marketing strategy at board level
Execution
Yes — runs campaigns, manages content, tracks performance
No — directs your team or agencies to execute
AI tools included
Yes — full AI marketing stack at no extra cost
Yes — AI-integrated strategy and analysis
Board-level reporting
No
Yes — presents to leadership and stakeholders
Campaign management
Yes — SEO, SEM, social media, content as agreed
Oversees — sets direction, reviews performance
Engagement model
Flexible — client decides scope month to month
Retained — structured ongoing engagement
Best for
First marketing hire without the full-time cost
Companies ready to professionalise marketing leadership
Pricing
Contact us
Contact us
| Part-time Marketing Manager | Fractional CMO | |
|---|---|---|
| Who is it for | SMEs — typically under 30 staff, founder-led, no marketing team | Mid-size companies — 30 to 200 staff, existing team or agencies in place |
| Primary role | Embedded marketer — thinks AND does | Strategic leader — directs and advises |
| Strategy | Sets basic strategy and executes it | Owns full marketing strategy at board level |
| Execution | Yes — runs campaigns, manages content, tracks performance | No — directs your team or agencies to execute |
| AI tools included | Yes — full AI marketing stack at no extra cost | Yes — AI-integrated strategy and analysis |
| Board-level reporting | No | Yes — presents to leadership and stakeholders |
| Campaign management | Yes — SEO, SEM, SMM, content as agreed | Oversees — sets direction, reviews performance |
| Engagement model | Flexible — client decides scope month to month | Retained — structured ongoing engagement |
| Best for | First marketing hire without the full-time cost | Companies ready to professionalise marketing leadership |
You get Michael directly — a senior marketer with 10+ years as Chief Marketing Officer, covering SEO, Google Ads, social media, content and strategy. Not a graduate. Not an account executive. The person who thinks about your business is the same person who works on it.
If a channel is not working, we tell you. If your budget is too low to achieve your goals, we say so. If a competitor is outperforming you and we know why, you will hear it from us first.
Some clients need us to own marketing entirely. Others have a marketing manager in place and need a senior partner for direction, analysis and specialist execution. We adapt to your structure.
Every client gets access to our full AI marketing stack — from AI content tools to live reporting dashboards — as part of the engagement. You don’t subscribe to anything extra. We bring the tools.
Every month you receive a clear report showing what was done, what changed and what it means for your business. No vanity metrics. No inflated numbers. Just honest reporting against the KPIs we agreed.
We deliberately work with a limited number of clients. You are not account number 247. You get genuine attention, genuine thinking and genuine accountability — every month.
Achieved for clients through SEO strategy, content and technical optimisation
Sustained via Google Ads campaign management — quality leads, improved ROI
B2C client — sustained over consecutive campaigns via social media paid advertising
One client — content optimised for Google AI Overview, ChatGPT and Perplexity citation
FAQ's
A part-time marketing manager handles the full range of marketing strategy and execution for your business on a flexible basis. This typically includes a digital marketing audit, a 6-month marketing plan, channel strategy, SEO, Google Ads, social media management, content creation and monthly performance reporting. The exact scope depends on your business needs — some clients need strategy only, others want full execution across all channels. At M’ai Digital, every part-time marketing manager engagement also includes AI tools for content creation, keyword research and performance analysis, at no extra cost.
The cost of a part-time marketing manager in Singapore depends on the scope of work — specifically which channels are included, how many days per month are involved, and the level of strategic complexity required. As a reference point, a full-time Marketing Manager in Singapore commands SGD $4,000 to $7,000 per month in salary, plus CPF, annual leave and recruitment costs. A part-time arrangement removes all of that overhead and scales to what you actually need. M’ai Digital does not publish fixed pricing because every engagement is scoped individually. Contact us to discuss your requirements.
A marketing agency typically works on specific campaigns or channels — they execute what they are briefed to execute. A part-time marketing manager is embedded in your business — they think about your whole marketing function, own your strategy, make decisions and are accountable for outcomes. The key difference is ownership and accountability. An agency delivers a service. A part-time marketing manager runs your marketing. At M’ai Digital, we also cover multiple channels — SEO, Google Ads, social media, content — which means you are not briefing five different agencies for five different services.
This varies by engagement. A typical part-time marketing manager arrangement ranges from one to three days per week, depending on the scope of channels, the size of your marketing function and your growth stage. Some months are more intensive than others — particularly during campaign launches or when new strategies are being implemented. At M’ai Digital, we agree a clear scope at the start of each engagement so there are no surprises, and you can scale up or down as your business needs change.
A part-time marketing manager is the right choice when you need someone to both think and do — setting strategy and executing campaigns — typically for businesses with under 30 staff and no existing marketing function. A Fractional CMO is the right choice when you already have a marketing team or external agencies in place, but lack senior-level strategic direction and board-level accountability — typically for businesses with 30 to 200 staff. If you are unsure which applies to your situation, book a free 30-minute consultation and we will tell you honestly which engagement model fits your business right now.